The Hidden Secret to Boosting BLACK FRIDAY Online Sales That Could 10x Small Business Profits
Black Friday is right around the corner. Are you ready to sell your fabulous products and services online to those who are itching to buy them?
As a business owner, you know this is the biggest sales day of the year.
In 2022, Capital One Shopping reported that small businesses in the U.S. generated $9.12 BILLION online in one day. And that didn’t include in-store shopping…whaaat?!!! 😱
So imagine the potential for your bottom line this year.
We’ve already established that shopping online is where it’s thriving.
Selling on your website, landing page, and sales page is non-negotiable. You MUST be online and have everything tight and right to maximize sales!
If you want to secure the bag 💰 this year, then there are a few things you need to have in place, on your online sales page, to do that successfully.
Here are 3 keys to Black Friday wealth…
✅ Have compelling SEO (Search Engine Optimization) copywriting.
You want to make sure you’re speaking in a way that’s relatable to your audience. Avoid talking over their heads and trying to sell them on how great your products are. Instead, keep their needs and desires in mind. Also, make sure what you’re writing down includes popular and relatable keywords to your products or services that Google bots will pick up on to share your business’s fabulosity to the world.
✅ Have captivating imagery that reels them in and makes them want to buy.
There’s nothing worse than going to a website and the product images are blurry and unprofessional. Including the other images and graphics on the site looks cheesy and doesn’t create a vibe that makes them want to lean in to learn more or snatch the product right off the screen. Just like food, people eat…or buy, with their eyes first then they dig in.
Your images are the first thing that grabs your visitor’s attention when they enter your site. They will look before they read. So first impressions (e.g. video, graphics, images, etc.) matter most if you want to snag the sale.
✅ Have a fluid and strategic layout that takes them from prospect to purchaser.
Placement is KING or QUEEN when it comes to leading your visitors from prospect to purchaser. It’s all about the journey baby. Think of it as a date. You’re not going to ask someone to marry you on the first date without first getting to know them and what they’re about. At least I hope not…yikes!
Instead, take them from introduction to flirting, then come in with the badda bing badda boom of the product or service you’re offering that will move them to buy. Do this especially if you have a high-cost product. Truth be told, people want to be wooed. So having your sales site laid out just right from beginning to end will help you do that more powerfully.
Each one of these areas is crucial to your business and not just for holiday sales. It could be the difference between making a few thousand dollars on Black Friday or $100k. Remember, there are billions to go around.
Sounds like a lot to focus on when you’re running a company and prepping for the holidays, huh?
No worries, we have you covered!
Sign up to receive a FREE assessment for your website…sales page…or landing page before Black Friday to find out what may need to be fixed before the big day.
I’m sure it’s not your desire to leave extra money on the table or underneath it for a technicality, right? So click the link above. There’s no catch, it’s totally free.
