OUIDA KING PERSONAL BRAND

Brand Design & Brand Strategy

This was a personal brand project for Ouida King, a speaker, spiritual counselor, and small business owner. Her mission is to reach women in the LGBTQ+ community that desire to make strategic changes that will show them how to have real success in being true to who they are in their faith and lifestyle. Her mission is to help them transition in both areas so they can create a healthy environment, strong mindset, and incorporate the spiritual element that will get them to their desired result.

With this project, our goal was to expound on Ouida’s vision to create a welcoming message and vibrant visual brand identity that would exude the confidence and positive energy that her audience would be able to embrace and familiarize themselves with.

THE CHALLENGE

Ouida wanted to incorporate all facets of what she does into one business. She was not sure where to start in order to reach her target market and build her brand messaging. Not knowing what direction to take was making it hard to reach them successfully. Her social media platforms all gave different messages and focuses. There was no clear objective and reaching her audience was extremely limited and strained.

THE SOLUTION

My focus was to take Ouida’s story first, being a former lesbian woman, and connect it to other women on a similar journey who want support in their transition. There were also multiple layers of her businesses that we uncovered during our discovery session that we found would support these women spiritually, economically, and in fashion. My job was to take her vision, passion, and experience, and clarify it in her brand messaging, tone, and visual elements through print and on digital platforms. Doing so would help her to connect with them in a no-judgment zone of love and support while she grows her business.

DIGITAL & PRINT

PATTERNS & LOGO VARIATIONS

THE WINNING OUTCOME:

Ouida King’s ministry and business have grown because we created a clear story, targeted message, vibrant visual identity, and strong overall brand with design and strategy. Helping to craft her amazing story has allowed her to support other phenomenal women during their journey. All of her social platforms are unified, showing more credibility, and making it easier for people to find her and connect.

DELIVERABLES:

All items shown in this project are for portfolio viewing only to display work done by Zeely Creative LLC for said client. No additional sales are made from such viewing.

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Brand Design & Brand Strategy

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