EXPERIENCE THE BRAND
PROJECT OVERVIEW
The purpose of building this brand was to gain professional exposure for Kellie as an educator, author and instructional course designer. Her goal is to train collegiate level educators how to build an effective and engaging online experience for their students.
The creative direction for this full branding project was to provoke a fresh and energetic way of attracting the higher education institutions that are shifting into innovative online classrooms.
Starting with vibrant colors, the purpose was to visually stimulate the emotional experience. We didn’t want to go in the corporate direction of more muted colors but instead use a bright and fun palette that would communicate well in print or digitally.
Keeping in mind that the target audience is the collegiate level, I designed a clean logo aesthetic that would stand out on a professional level and translate well with the bright colors. Incorporating her initials into one design allowed us to utilize her logo in different ways that could be used for digital platforms and print.
Shortly after completing the full banding project including her amazing website, Kellie began booking speaking engagements and is on track to finish her book and online course. I enjoyed every bit of this project. She is ecstatic and ready for her new continued journey.
“Having a professional brand and website gave me the confidence to book speaking engagements and the excitement to complete my online course. Everyone is highly impressed by the work Christyl has done and I know there is more to come.”