Brand Identity | Strategy | Web Design
This brand identity & web design project was a rebrand project for our client Jessica who owns a company that offers executive-level virtual assistants to women entrepreneurs. Although the previous brand and website was visually appealing, it did not exude the high-end style and feeling she was looking for that would attract her desired executive-level female clients.
Jessica’s brand messaging was vague and corporate and didn’t feel personal–like her. Her desire was to give a high-end boutique vibe, which is what she offered her clients. However, it just didn’t land. Her story was present enough for clients to connect with her as a person and the go to expert she is.
On her website, her Search Engine Optimization (SEO) was lacking and was making it hard for her to be found in search engines. After our strategy sessions we were able to hammer down who Jessica was, what she delivered, and where she wanted her business to go. This helped us to craft a strong brand presence for Jessica that went far beyond just her logo!
The vision brand mission of this project was to create an elevated overall brand that was both warm and assertive visually. Using a combination of brown and sultry red incorporated with other earth tones, helped us to build an alluring visual brand identity that her target audience would gravitate to most.
We created a typography-based logo design that breathes femininity and professionalism by using serif fonts which gives flair and class to the overall brand. Jessica now feels like she is represented in her brand. She loves it and so do we…it’s a WINNER!
CLIENT TESTIMONIAL
“WOW!! What can I say? No words can describe how Christyl went above and beyond to ensure that my brand represents me and my business Proffitt Virtual Executives Assistants well. I will be using Christyl and Zeely Creative again for my business needs.”
~ Jessica Proffitt, Founder of PVEA ~
